a True Place Opening
On 9 June 2026, True officially opened the doors to a True Place, its new permanent space in Milan’s Porta Nuova district, marking an important milestone in the company’s growth.
The opening brought together clients, architects, designers, partners and friends for an evening of dialogue, inspiration and sharing. More than just an opening event, it was an opportunity to share the vision that gave rise to a project designed to foster relationships and create meaningful connections between people, ideas and design cultures.
Located in one of Milan’s most dynamic and innovative areas, a True Place was conceived as a welcoming space where design serves as a catalyst for connection, collaboration and well-being. It is an environment that reflects True’s approach to designing furniture and spaces that place people and the quality of their experience at the heart of everything.
Throughout the evening, guests were able to explore the new space, discover the collections and engage in conversations that fully embodied the spirit of the project: openness, curiosity and a desire to forge new connections.
A True Place is not merely a destination, rather a continuously evolving platform dedicated to gatherings, events, collaborations and shared experiences. A place where the values of hospitality, design and community intertwine, creating new opportunities for dialogue between different disciplines and perspectives.
The event marked the beginning of this new chapter. A chapter that True wishes to write together with its community, one gathering at a time.
