Stories

The refurbishment of the head office marks a new chapter of growth for True. The spaces have been redesigned to accommodate an expanding team, reflect the brand’s identity and complement the opening of a True Place, the new permanent space in Milan.

A new space in the heart of Milan’s Porta Nuova district, dedicated to connection, design and sharing. Relive the highlights of the opening of A True Place and discover the vision behind this new chapter for True: clients, partners, architects and designers came together to celebrate the opening, for a special evening that marked the beginning of a new space dedicated to connection and design.

Six new designs from True that enrich the collection with chairs and coffee tables featuring a contemporary design. These pieces are designed to seamlessly and functionally adapt to office, hospitality and living spaces, combining comfort, sophisticated design and Italian quality.

During Milan Design Week 2026, Portanuova becomes the heart of True’s creativity. In our permanent space, the new collections come to life, featuring modular and versatile furniture that transforms workplaces, hospitality spaces and living areas. Each piece embodies an authentic, minimalist and timeless design, capable of combining aesthetics, comfort and functionality. An invitation to explore ever-evolving spaces, discover new perspectives and experience Milan Design Week as an occasion for innovation and international dialogue.

Ahkka is a collection of lounge chairs inspired by the glacial landscapes of northern Sweden. It combines soft, flowing forms with an engineered structure made from a single material with varying densities, offering advanced comfort and a fully sustainable approach.

Discover how True Design brings autumn to life with Italian-designed wooden and outdoor furniture, combining authenticity, functionality, and style to make every space extraordinary.

In this summer story, True presents its outdoor furniture collection set among the charming Euganean Hills. From colorful seating to a shaded porch to a swimming pool, every detail tells the story of an authentic and functional way to enjoy outdoor spaces with Italian style and quality materials.

Farfalla 50 years+1: More than 50 years after its first appearance, Farfalla returns to the Italian design scene with a renewed, essential and meaningful gesture.

Living Materials: living matter, lasting design.

Discover how our design products give shape to spaces by reading our story and find inspiration for winter environments: warm atmospheres and places to live during the festive season.

Many new products enrich the True collection and are integrated in the colourful and dynamic stand, designed by art director Aldo Parisotto of Parisotto+Formenton Architetti.

Discover True's first ten years of art direction under the innovative and concrete guidance of Aldo Parisotto by reading 10 Extraordinary Years.