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a True Place - Milano Porta Nuova

In the heart of Milan, where the architecture of Porta Nuova reaches for the sky and reshapes the city skyline, a new landmark for contemporary living is emerging: a True Place.

It is not just a showroom, but a physical embodiment of True’s identity. A permanent space where the dynamism of the city meets the tranquillity of a design built to last. Here, the light of Milan streams through large windows and falls upon surfaces that bear witness to meticulous craftsmanship, where colour is not merely decorative, but an integral part of the space’s structure.

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At 15 Viale della Liberazione, a design philosophy rooted in precision, sensitivity and attention to detail takes shape in an atmosphere that strikes a balance between architectural rigour and domestic warmth. A place of quiet connections, designed to embrace new perspectives and transform every encounter into a meaningful experience. These fluid spaces reflect our vision of the future: spaces capable of evolving, breathing and telling stories of balance and harmony.

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The social heart of the space

a True Place is also a space that offers genuine hospitality. A fully functional kitchen becomes the beating heart of the space: not merely a design feature, but a living space where one can share a coffee, an informal lunch or a spontaneous conversation. It embodies a contemporary Italian welcome, characterised by informality, warmth and naturalness, where design serves to foster connections.

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A new beginning

a True Place marks the culmination of a journey that has spanned several years and, at the same time, serves as a starting point for new stories. It is an invitation to discover a language defined by simplicity and quality, in the neighbourhood that, more than any other, embodies the forward-looking spirit of Milan.

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Porta Nuova is now one of the city’s most iconic and international districts: an urban laboratory where architecture, innovation and vision come together. Living here means being at the heart of Milan’s transformation, in an exclusive setting that perfectly captures contemporary energy and projects it into the future.