Eleventy
The choice of this model stems from a clear link to the brand’s identity: Eleventy’s original logo was, in fact, a butterfly. This detail has transformed the armchair into a narrative element as well as a design feature, capable of evoking the brand’s history and translating it into material, form and comfort. The butterfly thus becomes an element that does not merely evoke an image, but reinterprets it in the real world, turning it into a physical, everyday experience.
Incorporated into the shop window and the boutique’s interior design, the armchairs have helped to create a more intimate and contemplative atmosphere, in harmony with Eleventy’s refined aesthetic. Their soft lines have introduced a sense of lightness and warmth, balancing the sartorial precision of the retail space with a more homely and sensory touch.
The project thus emerged as a natural convergence of fashion and design, in which the language of the product and that of the space intertwine through a shared symbol. The collaboration between Eleventy and True has transformed a defining detail into a design element, demonstrating how an object can become a narrative and how design can reshape a brand’s heritage.
