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2021

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È stato un periodo in cui i paradigmi sono stati reinventati a modo loro, la salute, la nostra comunità, la sostenibilità, l'attivismo e la nuova estetica sono emersi in una forma inaspettata, generando nuove prospettive e nuovi percorsi che devono ancora essere definiti.
Lavoriamo dal 2015 alla nostra annuale ricerca sui color trends, presentando collezioni di colori che rappresentano il nostro miglior abbinamento tra un design innovativo e un approccio sensibile al CMF. Quest'anno vogliamo concentrarci su sei colori che rappresentano meglio il trend colori 2021+. 

Il nuovo concetto di Up-Cycling Colors

Up-Cycling colors è il concetto che vogliamo introdurre quest'anno, utilizzando i colori delle nostre collezioni precedenti e abbinandoli a sei nuovi colori rappresentativi.
La tendenza dell'arredamento si muove in modo più lento della moda, ecco perché vorremmo rallentare il ritmo e condividere la nostra collezione 2021+ divisa in due parti.

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New Horizons

In the current new world order we are living a domestic revolution.
Since we were forced to experience the pure concept of “back to the cave” we felt the need of pushing boundaries and create deep meaningful spaces by twisting and looping concepts of our personal comfort zones.
Emerging desire for resurgence, growth and positivity. Authenticity is celebrated through the breaking down of traditional rules and the creation of new values.

Color analysis

The Pantone 14-4211 TPG enhance the sense
of clarity, it is a long-term color, it has a clear role to play and create fresh new statements
of personal expression. This Color palette is enduring and timeless with dark brown as a foundation for a delicate cloudy blue and warmly white. A pleasant and summery orange yellow in contrast with a peace of mind pansy purple.

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Color becomes paramount in defining new identities and shaping these positive visions of the future. Digital environments, new beauty standards are part of these dynamic creative process. How design impacts on our physical and mental health? The answer is hybrid design. A major takeaway is that home has been reinstated as our emotional heart land; it is personal, intimate, a perfect safe place, a highly functional cave. We need downtime spaces, easy to be transformed or like VitraHaus calls it: “the dancing office”, new solutions to apply in our homes.

KEYWORDS
· Sense of belonging
· Serenity
· Twisting & looping
· Sanctuary home
· Domestic revolution
· Back to the cave
· The comfort zone
· Pushing boundaries
· Meaningful spaces
· Hybrid design

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Long Term

What matters now? Start from scratch, a new conscious world, home environments come together to influence a rework of core lounge and leisure looks in natural and technically enhance fabrics.
With ethics, trust and transparency, we are facing a new vision, a
better view for the concept of sustainability. Brands need to create real communities to share, inform and support the future of their collections. The consumers are looking for authenticity and transparency, making responsibility one of their main foundation.

Color analysis

Pantone 14-0418 TPG is a color that brings
out focus and balance, a new conception of neutral, being a timeless mid-tone it has a trans-seasonal appeal, enhancing wisdom, courage and equality. Its yellow undertone gives a calming and grounding quality. With the dark medici blue as base for the deep green blackish and the quietness accent of vivid orange.

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Biophilic design’ and ‘arcology’ are coming out
to promote connectivity with nature, an evolved concept focused on balance the fusion between architecture with ecology. But what is arcology?
As Paolo Soleri said, “arcology is an architectural organism of such character and dimension as to be ecologically relevant. Architecture and ecology reflects life”. Viewpoint Color magazine made a full article about how we are going to confront the new green reality. “For the new generation it’s been a great time to step away from the screens and to reconnect with the outdoors in many ways”.

KEYWORDS
· A reflection of nature
· Timeless creations
· Plant tribe
· Earth tones
· Balancing opposites
· Natural bond
· Design through Up-Cycling
· Holistic wellbeing
· Time in nature

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Holistic Spirit

‘Rituals are a way that we can create a sense of wholeness, peace and understanding. They help to bring us into a more integrated way of being. If that’s not the case anymore, invite curiosity and self compassion. Find what feels special and sacred to you. ’New rituals, a different way to improve our connection with reality.
For ones, the last past months have been a surreal course, on the other hand it has bring out a space for introspection and reflection. It allows us to fill the space with presence, while taking us elsewhere, towards a memory, a dream, a utopia, they set us free.

Color analysis

Pantone 11-0607 TPG, starting fresh, the perfect color fit into the ‘start all over again’. A magic white crisp white, the point zero color that invites to reflection combined with a subtle pale rose and a pinkish cinnamon yellow that recalls action. The earthy pastels sudan brown and the recall of an olive buff green appear as a new small luxury.

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A holistic wellbeing, a reflective moment and
time where the space intensify the connection with our senses. Totems, objects, volumes are detached from their primary function giving us the opportunity to experience a contemplative silence around us, a spread anonymity of the lining.
With this new rituals, we have the chance to have a spiritual awakening and produce other transformations. Objects are familiar but surreal, charged with personal symbols ‘in the desert you become a discoverer”.

KEYWORDS
· Contemplative silence
· Forms wraped & skewed
· Spiritual
· Connection with reality
· Holistic wellbeing
· Fresh & healthy
· New small luxuries
· Introspection
· Regenerate
· Reflection

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