Our collaboration with Archiproducts is going on at via Tortona 31.
In a post-pandemic world, where the boundary between home and work space is dissolving, how can interior design define the "new normal" and shape the living of the future? Future Habit(at) showcases a new interpretation of living, where the key words are technology, increasingly silent and stripped of traditional interfaces, to improve the way we live and work, and cocoon spaces as opportunities for intimacy in shared environments.Discover the collection
True design fits this concept perfectly with its Wing Kitchen, the first work table for common spaces that turns into an authentic and technological kitchen, suitable for both home and office life. Following design and ergonomics, Flow stools by Defne Kotz and Marco Susani create the right aggregation around Parisotto+Formenton's Wing Kitchen.Discover Wing Kitchen
Similar to the "cocoon" theme and management of an organized and enveloping space, True also exhibits the Ethrio bookcase by Mario Tessarollo and the latest additions to the collection: the Abisko armchairs by Claesson Koivisto Rune, accompanied by the Blade coffee table by Parisotto+Formenton.
And not only is design becoming more and more respectful of the modern life, even showcases and major events have changed their approach: Archiproducts is the perfect and most contemporary example.
If in past years it was the Milanese design week that marked the times of the inauguration and official presentation of the space in Via Tortona to the public, today we find ourselves facing a different scenario. The intermittent stops that in the last year have been caused by the Covid 19 emergency lead us to a new organizational mode, which is more respectful of the particular times and needs of each company, within precise and individual research and development paths. Compared to the past, today we aim at the preciousness of more specific events, which have as main driver the quality of time and the typology of the meetings, even with reduced numbers of participants but supported by a connected digital strategy.
The 2021 edition of Archiproducts Milano starts from this new perspective and True embraces it, believing in this new "design era".