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2024

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Color Trend Forecasting

Every year, True Design, under the art direction of Aldo Parisotto, Parisotto + Formenton Architetti, studies CMF: a working tool that goes far beyond the emotion of a color palette but translates into a language that fully and harmoniously combines the use of materials, colors, and finishes.

Through this study, we not only approach trends and fashions in the design sector, but we also interpret the dynamic views of contemporary society. Habits, choices, tastes, and needs: the world speaks to us through images, materials, and sensations, and we translate and synthesize them into a design tool. 
This year, colors are not only for textile parts, but also for structures, wood and metal finishes... for a comprehensive chromatic project.

New Shades
and Meanings

Society is gearing up for a new chromatic era in which people are ready to explore new shades and uses of color. While neutral tones offer comfort and moments of reflection, colors symbolize changes, challenges, triumphs, ambitions, and respect.

Chromatic Stories

Our 2024 color range, divided into three palettes, tells an engaging story of how shades envelop surfaces and materials, generating new interpretations. Whether beautifying an object on a small scale or defining the atmosphere of an entire interior design project, these colors have the power to enliven and enrich.

The 2024 Palettes

The three palettes of the year are:
- Spectrum of nature
- Lengthy transition
- Digital mist

For each, four colors and six combinations have been defined.

Spectrum of Nature

Key Colors: 01| 02 | 03 | 04

Lengthy Transition

Key Colors: 05 | 06 | 07 | 08

Digital Mist

Key Colors: 09 | 10 | 11 | 12

Spectrum of Nature

A palette close to nature, to the conscious and ethical choices that our society is increasingly seeking to make. There is a growing trend towards choosing pastel tones reminiscent of the natural palette; a return to the authenticity and truthfulness of natural colors and materials.

The warmth of nature

This trend seeks to distance itself from the digital world, advocating for an "eco-design" ethic that translates into warm, pure, and uncontaminated materials and finishes.

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The charm lies in the essence of colors that faithfully reflect the tones of nature, evoking a sense of connection with the world around us. It is a departure from the synthetic and artificial; it is a search for the organic and genuine.

This rebirth heralds the beauty of the untouched, the unaltered, as an antidote to the intrusive and omnipresent digital existence we have become accustomed to.

Keyword
- Tactile and Emotional
- Sustainable Consumption
- Natural Palette
- Eco-design
- Reassuring Tones

Collectivity and sharing
in red

There is a collective desire to pause, reflect, and move towards a vision of hope that requires tangible and shared actions. Red, a color rich in tradition and meaning, is the tone that unites us, representing shared participation.

Spectrum of Nature

Moving away from neutral colors, there is a tendency to embrace bolder hues, using color in design as a means to showcase our cultural origins.

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The combination of blue, red, and gray fosters positivity but also translates the transition between ephemeral and concrete, between digital and real.

It is a search marked by the purity of lines, blurring the boundaries between the digital realm and the physical one, seeking both the rawness and sophistication inherent in design.

Keyword
- Harmonious Union
- Cultural Origins
- Creative Expression
- Blurred Boundary
- Digital Art

A set of neutral but intense tones that blend seamlessly to evoke a sense of escape.
These shades transport us to a distant place, to a destination where we seek ourselves, to revitalize and calm ourselves.

Emotional refuges

Within this palette lies a haven, fostering a sense of well-being that allows us to explore our emotions, preparing us for a new mindset capable of bridging the gap between digital and human creations.

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Metallic elements introduce the concept of chromatic reflection, but also warm and enveloping tones that contrast with the cold atmosphere of technological perfection: a captivating contrast that captivates the senses.

A palette characterized by a delicate yet decisive gray-brown, a color that embodies delicacy and strength, and a metallic gray that merges into a language halfway between digital innovation and human creativity.

Keyword
- Chromatic Mix
- Tranquil Refuge
- Sensory Journey
- Metallic Elements
- Human Essence

Spectrum of Nature

Key Colors: 01| 02 | 03 | 04

Lengthy Transition

Key Colors: 05 | 06 | 07 | 08

Digital Mist

Key Colors: 09 | 10 | 11 | 12