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True Design Middle East

Dubai, UAE

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The challenging years are the ones we like the most, and this year we have placed an important new flag along our path. The new True concept-space has opened its doors in the most innovative emerging design district in the world: the d3 in Dubai. This futuristic area’s rapid expansion provides a full palette of fascinating architectural projects. The passion for design can be felt everywhere, providing the opportunity for True headquarters in the Middle East to fully maximize expression of the True brand. The most representative True furnishings comprise the various areas of the interior environment. Code, the design ottoman-armchair in white bouclè fabric, together with the Not Sofa 3500 and Fender 2-seater sofas in Safire, created by Kvadrat, as well as the Fender 7090 lounge chairs in Elmo leather, represent the perfect corner for an informal chat. Nearby, the E-quo modern bench and table system, accompanied by 3 designer stools from the Tod line, in oak. In addition, a custom double-sided dividing bookcase from the Ethrio collection and Blade Cabinet bookcases in white stained ash. In the opposite corner of the space, a multifunctional table from the Wing line in dark oak, along with Not and Hive armchairs. Beyond are Kay side chairs and a modern Abisko armchair with integrated table; plus the DNA wooden bench, Patch sound-absorbing panels, and Blade Coffee coffee table.
Furnishings that integrate perfectly into this space studied and designed to best represent True.