{"id":38783,"date":"2018-05-12T09:03:03","date_gmt":"2018-05-12T07:03:03","guid":{"rendered":"https:\/\/www.truedesign.it\/?post_type=story&#038;p=38783"},"modified":"2026-05-12T09:03:28","modified_gmt":"2026-05-12T07:03:28","slug":"a-true-place-milano","status":"publish","type":"story","link":"https:\/\/www.truedesign.it\/it\/stories\/a-true-place-milano\/","title":{"rendered":"a True Place &#8211; Milano"},"content":{"rendered":"\n<div style=\"height:107px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-2048x1152.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano26_4912-HDR-Pano\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-2048x1152.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano26_4912-HDR-Pano\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title  font-semibold\"> <p>a True Place &#8211; Milano Porta Nuova<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n        <style>\n                                        @media screen and (min-width: 1024px){\n                    .block-columns .block-columns__text-wr:nth-child(1) .text {\n                        font-size: 25px;\n                    }\n                }\n                    <\/style>\n            <style>\n                                <\/style>\n    \n<div class=\"block-columns relative px-5 -n-cols-2 max-w-screen-xl mx-auto \">\n    \n    <div class=\"block-columns__wrapper lg:flex lg:justify-center  lg:gap-x-8 \">\n                    <div class=\"block-columns__text-wr flex-1 my-8 lg:my-10 lg:px-14\">\n                \n<div class=\"text 25 text-left font-light animation-fade-in-up \">\n    <div><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\"><strong>Nel cuore pulsante di Milano, dove le architetture di Porta Nuova sfidano il cielo e ridisegnano l\u2019orizzonte urbano, nasce un nuovo punto di riferimento per l\u2019abitare contemporaneo: a True Place.<\/strong><\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <div class=\"block-columns__text-wr flex-1 my-8 lg:my-10 lg:px-14\">\n                \n<div class=\"text  text-left font-light animation-fade-in-up \">\n    <div><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">Non \u00e8 solo uno showroom, ma un manifesto fisico dell\u2019identit\u00e0 True. Uno spazio permanente in cui il dinamismo della metropoli incontra la quiete di un design pensato per durare. Qui, la luce di Milano attraversa ampie vetrate e si posa su superfici che raccontano una ricerca meticolosa, dove il colore non \u00e8 semplice ornamento, ma parte integrante della struttura dello spazio.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up  zoomed --wide\" data-zoom-animation=\"1\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-300x200.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-768x512.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-1024x683.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-1536x1025.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_5906\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-300x200.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-768x512.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-1024x683.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-1536x1025.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_5906\"  \/>\n            <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">In Viale della Liberazione 15, una cultura del progetto fatta di precisione, sensibilit\u00e0 e cura del dettaglio prende forma in un\u2019atmosfera sospesa tra rigore architettonico e calore domestico. Un luogo di connessioni silenziose, progettato per accogliere visioni e trasformare ogni incontro in un\u2019esperienza significativa. Tra questi ambienti fluidi si riflette la nostra idea di futuro: spazi capaci di evolvere, respirare e raccontare storie di equilibrio e armonia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up   --boxed\" data-zoom-animation=\"\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-242x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-768x953.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-825x1024.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-1238x1536.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-1650x2048.jpg 2048w\" loading=\"lazy\" alt=\"dssd\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-242x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-768x953.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-825x1024.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-1238x1536.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-1650x2048.jpg 2048w\" loading=\"lazy\" alt=\"dssd\"  \/>\n            <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> Il cuore conviviale dello spazio <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">a True Place \u00e8 anche uno spazio di ospitalit\u00e0 autentica. Una cucina perfettamente funzionante diventa il cuore pulsante dell\u2019ambiente: non solo elemento progettuale, ma luogo vivo, dove condividere un caff\u00e8, un pranzo informale, una conversazione spontanea. \u00c8 l\u2019espressione di un\u2019accoglienza italiana contemporanea, fatta di informalit\u00e0, calore e naturalezza, in cui il design si mette al servizio delle relazioni.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5325-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5325-248x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5325.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5325.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up  zoomed --small\" data-zoom-animation=\"1\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-212x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-768x1087.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-723x1024.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-1085x1536.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-1447x2048.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_5387\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-212x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-768x1087.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-723x1024.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-1085x1536.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-1447x2048.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_5387\"  \/>\n            <\/div>\n<\/section>\n\n\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 order-2\">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> Un nuovo inizio <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\">True Place \u00e8 l\u2019approdo di un percorso che dura da anni e, allo stesso tempo, il punto di partenza per nuove narrazioni. Un invito a scoprire un linguaggio fatto di essenzialit\u00e0 e qualit\u00e0, nel quartiere che pi\u00f9 di ogni altro rappresenta la Milano che guarda avanti.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 order-1\">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/asccds-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/asccds-217x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/asccds.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/asccds.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up  zoomed --small\" data-zoom-animation=\"1\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-300x200.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-768x511.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-1024x682.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-1536x1022.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566.jpg 2048w\" loading=\"lazy\" alt=\"IMG_4566\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-300x200.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-768x511.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-1024x682.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-1536x1022.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566.jpg 2048w\" loading=\"lazy\" alt=\"IMG_4566\"  \/>\n            <\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p style=\"text-align: center;\" data-start=\"575\" data-end=\"906\">Porta Nuova \u00e8 oggi uno dei distretti pi\u00f9 iconici e internazionali della citt\u00e0: un laboratorio urbano dove architettura, innovazione e visione si incontrano. Essere qui significa abitare il centro della trasformazione milanese, in un contesto esclusivo che interpreta al meglio l\u2019energia contemporanea e la proietta verso il futuro.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n<div class=\"banner-link-full group relative animation-fade-in-up px-4 lg:px-0 --wide mx-auto \">\n    <div class=\"banner-link-full__wrapper relative flex flex-col justify-center min-h-[320px] md:min-h-[450px] lg:min-h-[640px] py-12 lg:py-20\">\n        <div style=\"color:#ffffff\" class=\"banner-link-full__title text-xl lg:text-[70px] mb-2 w-fit leading-none relative max-w-[580px] mx-auto pointer-events-none z-10 font-semibold text-center\">\n            Iscriviti alla newsletter        <\/div>\n                    <div style=\"color:#ffffff\" class=\"banner-link-full__text lg:text-[18px] relative mx-auto w-fit pointer-events-none z-10 mb-4 font-thin text-center\">\n                <p>Scopri le novit\u00e0 e il mondo True.<\/p>\n            <\/div>\n                <div class=\"flex items-center mx-auto w-fit pointer-events-none z-10 mt-4 lg:mt-10 font-semibold transition duration-500 lg:opacity-0 lg:translate-y-6 transition duration-500  group-hover:opacity-100 group-hover:translate-y-0 \" href=\"https:\/\/www.truedesign.it\/it\/stories\/a-true-place-milano\/\">\n                            <div style=\"color:#ffffff\" class=\"lg:text-[20px]\">Iscriviti qui<\/div>\n                        <div style=\"color:#ffffff\" class=\"h-4 lg:h-5 ml-2 \"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n        <\/div>\n                    <a class=\"banner-link-full__image-wrapper\" href=\"https:\/\/www.truedesign.it\/it\/newsletter\/\">\n                <img class=\"w-full object-cover lg:object-cover absolute top-0 left-0\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-300x105.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-768x269.jpg 768w ,  https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-1024x358.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-1536x538.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER.jpg 2048w\" loading=\"lazy\" alt=\"FOOTER\" \/>\n            <\/a>\n            <\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","story_typology":[180],"class_list":["post-38783","story","type-story","status-publish","hentry","story_typology-eventi"],"acf":{"preview_image":37658,"short_description":"Nel cuore di Milano Porta Nuova, a True Place \u00e8 il nuovo showroom permanente di True: uno spazio in cui design, architettura e ospitalit\u00e0 si fondono per creare un'esperienza autentica e contemporanea."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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