{"id":39207,"date":"2026-06-10T11:42:47","date_gmt":"2026-06-10T09:42:47","guid":{"rendered":"https:\/\/www.truedesign.it\/?post_type=story&#038;p=39207"},"modified":"2026-06-11T11:27:39","modified_gmt":"2026-06-11T09:27:39","slug":"inauguration-du-showroom","status":"publish","type":"story","link":"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/","title":{"rendered":"Inauguration du showroom"},"content":{"rendered":"\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-300x178.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-768x456.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1024x608.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1536x912.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano_2147\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-300x178.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-768x456.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1024x608.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1536x912.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano_2147\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title  font-semibold\"> <p>a True Place Opening<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p>Le 9 juin 2026, True a officiellement inaugur\u00e9 <strong>a True Place<\/strong>, son nouvel espace permanent situ\u00e9 dans le quartier de <strong>Porta Nuova \u00e0 Milan<\/strong>, marquant ainsi une \u00e9tape importante dans le d\u00e9veloppement de l\u2019entreprise.<\/p>\n<p style=\"text-align: center;\">L&#8217;inauguration a r\u00e9uni clients, architectes, designers, partenaires et amis pour une soir\u00e9e plac\u00e9e sous le signe du dialogue, de l&#8217;inspiration et du partage. Plus qu&#8217;un simple \u00e9v\u00e9nement d&#8217;ouverture, ce fut l&#8217;occasion de pr\u00e9senter la vision qui a donn\u00e9 naissance \u00e0 un projet con\u00e7u pour favoriser les relations et cr\u00e9er des liens significatifs entre <strong>les personnes, les id\u00e9es et les cultures du design<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"video flex align-center justify-center relative animation-fade-in-up --small \">\n    <div class=\"video__container relative w-screen max-w-screen-huge mx-auto\">\n                                    <video class=\"hidden lg:block w-full\" autoplay muted loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/IMG_2054.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n            \n                            <video class=\"lg:hidden w-full\" autoplay muted loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/IMG_2054.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n                        <\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> Au c\u0153ur de Milan, un lieu de rencontre <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>Situ\u00e9 dans l&#8217;un des quartiers les plus dynamiques et innovants de Milan, a True Place se pr\u00e9sente comme un espace accueillant o\u00f9 le design devient un vecteur de rencontre, de collaboration et de bien-\u00eatre. Un environnement qui refl\u00e8te l&#8217;approche de True en mati\u00e8re de conception de mobilier et d&#8217;espaces, qui place au centre les personnes et la qualit\u00e9 de leur exp\u00e9rience.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano-276x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"carousel swiper lg:px-16 overflow-hidden   --boxed\" data-zoom-animation=\"\" data-loop=\"1\" data-space-between=\"0\" data-slides-per-view=\"1\" data-slide-effect=\"normal_slide\">\n    <div class=\"carousel-wrapper swiper-wrapper\">\n                                    <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-1\" \/>\n                                    <\/div>\n                            <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-2\" \/>\n                                    <\/div>\n                            <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-3\" \/>\n                                    <\/div>\n                        <\/div>\n    <div class=\"carousel-pagination swiper-pagination text-black md:text-white text-sm\"><\/div>\n\n    <div class=\"carousel-button-prev relative swiper-button-prev h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6364)\">\n<path d=\"M23.75 15.0083H6.25\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 23.7583L6.25 15.0083L15 6.2583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6364\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n    <div class=\"carousel-button-next relative swiper-button-next h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6359)\">\n<path d=\"M6.25 15.0083H23.75\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 6.2583L23.75 15.0083L15 23.7583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6359\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p>Au cours de la soir\u00e9e, les invit\u00e9s ont pu explorer ce nouvel espace, d\u00e9couvrir les collections et \u00e9changer des moments de partage qui ont pleinement incarn\u00e9 l\u2019esprit du projet : ouverture, curiosit\u00e9 et envie de tisser de nouvelles relations.<\/p>\n<p>A True Place n\u2019est pas seulement une destination, mais une plateforme en constante \u00e9volution d\u00e9di\u00e9e aux rencontres, aux \u00e9v\u00e9nements, aux collaborations et aux exp\u00e9riences partag\u00e9es. Un lieu o\u00f9 <strong>les valeurs de l\u2019hospitalit\u00e9, du design et de la communaut\u00e9 s\u2019entrem\u00ealent<\/strong>, cr\u00e9ant de nouvelles opportunit\u00e9s de dialogue entre diff\u00e9rentes disciplines et diff\u00e9rents points de vue.<\/p>\n<p>Cet \u00e9v\u00e9nement a marqu\u00e9 le d\u00e9but de ce nouveau chapitre. Un chapitre que True souhaite \u00e9crire avec sa communaut\u00e9, rencontre apr\u00e8s rencontre.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n    <style>\n        .banner-link-full__title {\n            font-size: 50px;\n        }\n        @media screen and (min-width: 1024px){\n            .banner-link-full__title {\n                font-size: 50px;\n            }\n        }\n    <\/style>\n\n\n<div class=\"banner-link-full group relative animation-fade-in-up px-4 lg:px-0 --wide mx-auto \">\n    <div class=\"banner-link-full__wrapper relative flex flex-col justify-center min-h-[320px] md:min-h-[450px] lg:min-h-[640px] py-12 lg:py-20\">\n        <div style=\"color:#ffffff\" class=\"banner-link-full__title text-xl lg:text-[70px] mb-2 w-fit leading-none relative max-w-[580px] mx-auto pointer-events-none z-10 font-semibold text-center\">\n            Les produits pr\u00e9sent\u00e9s \u00e0 Milan        <\/div>\n                    <div style=\"color:#ffffff\" class=\"banner-link-full__text lg:text-[18px] relative mx-auto w-fit pointer-events-none z-10 mb-4 font-thin text-center\">\n                <p>Lors de la Milano Design Week 2026, True a pr\u00e9sent\u00e9 ses nouvelles collections, qui ont pour point commun une recherche constante de confort, de polyvalence et de design contemporain.<\/p>\n            <\/div>\n                <div class=\"flex items-center mx-auto w-fit pointer-events-none z-10 mt-4 lg:mt-10 font-semibold transition duration-500 lg:opacity-0 lg:translate-y-6 transition duration-500  group-hover:opacity-100 group-hover:translate-y-0 \" href=\"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/\">\n                            <div style=\"color:#ffffff\" class=\"lg:text-[20px]\">Nouveaut\u00e9s 2026<\/div>\n                        <div style=\"color:#ffffff\" class=\"h-4 lg:h-5 ml-2 \"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n        <\/div>\n                    <a class=\"banner-link-full__image-wrapper\" href=\"https:\/\/www.truedesign.it\/fr\/stories\/nouveautes-2026\/\">\n                <img class=\"w-full object-cover lg:object-cover absolute top-0 left-0\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-300x105.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-768x269.jpg 768w ,  https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-1024x358.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-1536x538.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_4930\" \/>\n            <\/a>\n            <\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","story_typology":[188],"class_list":["post-39207","story","type-story","status-publish","hentry","story_typology-evenements"],"acf":{"preview_image":39218,"short_description":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inauguration du showroom - True Design<\/title>\n<meta name=\"description\" content=\"L&#039; 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