{"id":39207,"date":"2026-06-10T11:42:47","date_gmt":"2026-06-10T09:42:47","guid":{"rendered":"https:\/\/www.truedesign.it\/?post_type=story&#038;p=39207"},"modified":"2026-06-25T16:57:10","modified_gmt":"2026-06-25T14:57:10","slug":"inauguration-du-showroom","status":"publish","type":"story","link":"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/","title":{"rendered":"Inauguration du showroom"},"content":{"rendered":"\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-300x178.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-768x456.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1024x608.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1536x912.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano_2147\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-300x178.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-768x456.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1024x608.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1536x912.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano_2147\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title  font-semibold\"> <p>a True Place Opening<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p>Le 9 juin 2026, True a officiellement inaugur\u00e9 <strong>a True Place<\/strong>, son nouvel espace permanent situ\u00e9 dans le quartier de <strong>Porta Nuova \u00e0 Milan<\/strong>, marquant ainsi une \u00e9tape importante dans le d\u00e9veloppement de l\u2019entreprise.<\/p>\n<p style=\"text-align: center;\">L&#8217;inauguration a r\u00e9uni clients, architectes, designers, partenaires et amis pour une soir\u00e9e plac\u00e9e sous le signe du dialogue, de l&#8217;inspiration et du partage. Plus qu&#8217;un simple \u00e9v\u00e9nement d&#8217;ouverture, ce fut l&#8217;occasion de pr\u00e9senter la vision qui a donn\u00e9 naissance \u00e0 un projet con\u00e7u pour favoriser les relations et cr\u00e9er des liens significatifs entre <strong>les personnes, les id\u00e9es et les cultures du design<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"video flex align-center justify-center relative animation-fade-in-up --small \">\n    <div class=\"video__container relative w-screen max-w-screen-huge mx-auto\">\n                                    <video class=\"hidden lg:block w-full\" autoplay muted loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/IMG_2054.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n            \n                            <video class=\"lg:hidden w-full\" autoplay muted loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/IMG_2054.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n                        <\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> Au c\u0153ur de Milan, un lieu de rencontre <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>Situ\u00e9 dans l&#8217;un des quartiers les plus dynamiques et innovants de Milan, a True Place se pr\u00e9sente comme un espace accueillant o\u00f9 le design devient un vecteur de rencontre, de collaboration et de bien-\u00eatre. Un environnement qui refl\u00e8te l&#8217;approche de True en mati\u00e8re de conception de mobilier et d&#8217;espaces, qui place au centre les personnes et la qualit\u00e9 de leur exp\u00e9rience.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano-276x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"carousel swiper lg:px-16 overflow-hidden   --boxed\" data-zoom-animation=\"\" data-loop=\"1\" data-space-between=\"0\" data-slides-per-view=\"1\" data-slide-effect=\"normal_slide\">\n    <div class=\"carousel-wrapper swiper-wrapper\">\n                                    <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-1\" \/>\n                                    <\/div>\n                            <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-2\" \/>\n                                    <\/div>\n                            <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-3\" \/>\n                                    <\/div>\n                        <\/div>\n    <div class=\"carousel-pagination swiper-pagination text-black md:text-white text-sm\"><\/div>\n\n    <div class=\"carousel-button-prev relative swiper-button-prev h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6364)\">\n<path d=\"M23.75 15.0083H6.25\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 23.7583L6.25 15.0083L15 6.2583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6364\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n    <div class=\"carousel-button-next relative swiper-button-next h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6359)\">\n<path d=\"M6.25 15.0083H23.75\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 6.2583L23.75 15.0083L15 23.7583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6359\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p>Au cours de la soir\u00e9e, les invit\u00e9s ont pu explorer ce nouvel espace, d\u00e9couvrir les collections et \u00e9changer des moments de partage qui ont pleinement incarn\u00e9 l\u2019esprit du projet : ouverture, curiosit\u00e9 et envie de tisser de nouvelles relations.<\/p>\n<p>A True Place n\u2019est pas seulement une destination, mais une plateforme en constante \u00e9volution d\u00e9di\u00e9e aux rencontres, aux \u00e9v\u00e9nements, aux collaborations et aux exp\u00e9riences partag\u00e9es. Un lieu o\u00f9 <strong>les valeurs de l\u2019hospitalit\u00e9, du design et de la communaut\u00e9 s\u2019entrem\u00ealent<\/strong>, cr\u00e9ant de nouvelles opportunit\u00e9s de dialogue entre diff\u00e9rentes disciplines et diff\u00e9rents points de vue.<\/p>\n<p>Cet \u00e9v\u00e9nement a marqu\u00e9 le d\u00e9but de ce nouveau chapitre. Un chapitre que True souhaite \u00e9crire avec sa communaut\u00e9, rencontre apr\u00e8s rencontre.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n    <style>\n        .banner-link-full__title {\n            font-size: 50px;\n        }\n        @media screen and (min-width: 1024px){\n            .banner-link-full__title {\n                font-size: 50px;\n            }\n        }\n    <\/style>\n\n\n<div class=\"banner-link-full group relative animation-fade-in-up px-4 lg:px-0 --wide mx-auto \">\n    <div class=\"banner-link-full__wrapper relative flex flex-col justify-center min-h-[320px] md:min-h-[450px] lg:min-h-[640px] py-12 lg:py-20\">\n        <div style=\"color:#ffffff\" class=\"banner-link-full__title text-xl lg:text-[70px] mb-2 w-fit leading-none relative max-w-[580px] mx-auto pointer-events-none z-10 font-semibold text-center\">\n            Les produits pr\u00e9sent\u00e9s \u00e0 Milan        <\/div>\n                    <div style=\"color:#ffffff\" class=\"banner-link-full__text lg:text-[18px] relative mx-auto w-fit pointer-events-none z-10 mb-4 font-thin text-center\">\n                <p>Lors de la Milano Design Week 2026, True a pr\u00e9sent\u00e9 ses nouvelles collections, qui ont pour point commun une recherche constante de confort, de polyvalence et de design contemporain.<\/p>\n            <\/div>\n                <div class=\"flex items-center mx-auto w-fit pointer-events-none z-10 mt-4 lg:mt-10 font-semibold transition duration-500 lg:opacity-0 lg:translate-y-6 transition duration-500  group-hover:opacity-100 group-hover:translate-y-0 \" href=\"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/\">\n                            <div style=\"color:#ffffff\" class=\"lg:text-[20px]\">Nouveaut\u00e9s 2026<\/div>\n                        <div style=\"color:#ffffff\" class=\"h-4 lg:h-5 ml-2 \"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n        <\/div>\n                    <a class=\"banner-link-full__image-wrapper\" href=\"https:\/\/www.truedesign.it\/fr\/stories\/nouveautes-2026\/\">\n                <img class=\"w-full object-cover lg:object-cover absolute top-0 left-0\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-300x105.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-768x269.jpg 768w ,  https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-1024x358.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-1536x538.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_4930\" \/>\n            <\/a>\n            <\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","story_typology":[188],"class_list":["post-39207","story","type-story","status-publish","hentry","story_typology-evenements"],"acf":{"preview_image":39218,"short_description":"Un nouvel espace au c\u0153ur du quartier Porta Nuova \u00e0 Milan, d\u00e9di\u00e9 aux rencontres, au design et au partage. Revivez les moments forts de l'inauguration d'A True Place et d\u00e9couvrez la vision qui a donn\u00e9 naissance \u00e0 ce nouveau chapitre de True : clients, partenaires, architectes et designers se sont r\u00e9unis pour c\u00e9l\u00e9brer l'ouverture, lors d'une soir\u00e9e exceptionnelle qui a marqu\u00e9 le d\u00e9but d'un nouvel espace d\u00e9di\u00e9 aux rencontres et \u00e0 la cr\u00e9ation."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inauguration du showroom - True Design<\/title>\n<meta name=\"description\" content=\"L&#039; Inauguration du showroom True \u00e0 Milan : un nouveau chapitre dans l&#039;histoire de la marque de design contractuel et r\u00e9sidentiel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inauguration du showroom - True Design\" \/>\n<meta property=\"og:description\" content=\"L&#039; Inauguration du showroom True \u00e0 Milan : un nouveau chapitre dans l&#039;histoire de la marque de design contractuel et r\u00e9sidentiel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/\" \/>\n<meta property=\"og:site_name\" content=\"True Design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T14:57:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inauguration du showroom - True Design","description":"L' Inauguration du showroom True \u00e0 Milan : un nouveau chapitre dans l'histoire de la marque de design contractuel et r\u00e9sidentiel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/","og_locale":"fr_FR","og_type":"article","og_title":"Inauguration du showroom - True Design","og_description":"L' Inauguration du showroom True \u00e0 Milan : un nouveau chapitre dans l'histoire de la marque de design contractuel et r\u00e9sidentiel.","og_url":"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/","og_site_name":"True Design","article_modified_time":"2026-06-25T14:57:10+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/","url":"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/","name":"Inauguration du showroom - True Design","isPartOf":{"@id":"https:\/\/truedesign.we-dev.it\/it\/#website"},"datePublished":"2026-06-10T09:42:47+00:00","dateModified":"2026-06-25T14:57:10+00:00","description":"L' Inauguration du showroom True \u00e0 Milan : un nouveau chapitre dans l'histoire de la marque de design contractuel et r\u00e9sidentiel.","breadcrumb":{"@id":"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.truedesign.it\/fr\/stories\/inauguration-du-showroom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.truedesign.it\/fr\/"},{"@type":"ListItem","position":2,"name":"Stories","item":"https:\/\/www.truedesign.it\/fr\/stories\/"},{"@type":"ListItem","position":3,"name":"Inauguration du showroom"}]},{"@type":"WebSite","@id":"https:\/\/truedesign.we-dev.it\/it\/#website","url":"https:\/\/truedesign.we-dev.it\/it\/","name":"True Design","description":"Un nuovo sito targato WordPress","inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.truedesign.it\/fr\/wp-json\/wp\/v2\/story\/39207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.truedesign.it\/fr\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.truedesign.it\/fr\/wp-json\/wp\/v2\/types\/story"}],"version-history":[{"count":1,"href":"https:\/\/www.truedesign.it\/fr\/wp-json\/wp\/v2\/story\/39207\/revisions"}],"predecessor-version":[{"id":39208,"href":"https:\/\/www.truedesign.it\/fr\/wp-json\/wp\/v2\/story\/39207\/revisions\/39208"}],"wp:attachment":[{"href":"https:\/\/www.truedesign.it\/fr\/wp-json\/wp\/v2\/media?parent=39207"}],"wp:term":[{"taxonomy":"story_typology","embeddable":true,"href":"https:\/\/www.truedesign.it\/fr\/wp-json\/wp\/v2\/story_typology?post=39207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}