{"id":39205,"date":"2026-06-10T11:42:47","date_gmt":"2026-06-10T09:42:47","guid":{"rendered":"https:\/\/www.truedesign.it\/?post_type=story&#038;p=39205"},"modified":"2026-06-10T11:42:47","modified_gmt":"2026-06-10T09:42:47","slug":"showroom-opening","status":"publish","type":"story","link":"https:\/\/www.truedesign.it\/en\/stories\/showroom-opening\/","title":{"rendered":"Showroom Opening"},"content":{"rendered":"\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-300x178.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-768x456.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1024x608.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1536x912.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano_2147\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-300x178.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-768x456.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1024x608.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-1536x912.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano_2147-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano_2147\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title  font-semibold\"> <p>a True Place Opening<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p style=\"text-align: center;\">On 9 June 2026, True officially opened the doors to <strong>a True Place<\/strong>, its new permanent space in <strong>Milan\u2019s Porta Nuova<\/strong> district, marking an important milestone in the company\u2019s growth.<\/p>\n<p><\/p>\n<p style=\"text-align: center;\">The opening brought together clients, architects, designers, partners and friends for an evening of dialogue, inspiration and sharing. More than just an opening event, it was an opportunity to share the vision that gave rise to a project designed to foster relationships and create meaningful connections between <strong>people, ideas and design cultures<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"video flex align-center justify-center relative animation-fade-in-up --small \">\n    <div class=\"video__container relative w-screen max-w-screen-huge mx-auto\">\n                                    <video class=\"hidden lg:block w-full\" autoplay muted loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/IMG_2054.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n            \n                            <video class=\"lg:hidden w-full\" autoplay muted loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/IMG_2054.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n                        <\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> In the heart of Milan, a place to come together <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>Located in one of Milan\u2019s most dynamic and innovative areas, a True Place was conceived as a welcoming space where design serves as a catalyst for connection, collaboration and well-being. It is an environment that reflects True\u2019s approach to designing furniture and spaces that place people and the quality of their experience at the heart of everything.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano-276x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4755-HDR-Pano.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"carousel swiper lg:px-16 overflow-hidden   --boxed\" data-zoom-animation=\"\" data-loop=\"1\" data-space-between=\"0\" data-slides-per-view=\"1\" data-slide-effect=\"normal_slide\">\n    <div class=\"carousel-wrapper swiper-wrapper\">\n                                    <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-1.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-1\" \/>\n                                    <\/div>\n                            <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-2.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-2\" \/>\n                                    <\/div>\n                            <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/Untitled-3.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-3\" \/>\n                                    <\/div>\n                        <\/div>\n    <div class=\"carousel-pagination swiper-pagination text-black md:text-white text-sm\"><\/div>\n\n    <div class=\"carousel-button-prev relative swiper-button-prev h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6364)\">\n<path d=\"M23.75 15.0083H6.25\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 23.7583L6.25 15.0083L15 6.2583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6364\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n    <div class=\"carousel-button-next relative swiper-button-next h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6359)\">\n<path d=\"M6.25 15.0083H23.75\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 6.2583L23.75 15.0083L15 23.7583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6359\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p>Throughout the evening, guests were able to explore the new space, discover the collections and engage in conversations that fully embodied the spirit of the project: openness, curiosity and a desire to forge new connections.<\/p>\n<p>A True Place is not merely a destination, rather a continuously evolving platform dedicated to gatherings, events, collaborations and shared experiences. A place where <strong>the values of hospitality, design and community intertwine<\/strong>, creating new opportunities for dialogue between different disciplines and perspectives.<\/p>\n<p>The event marked the beginning of this new chapter. A chapter that True wishes to write together with its community, one gathering at a time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n    <style>\n        .banner-link-full__title {\n            font-size: 50px;\n        }\n        @media screen and (min-width: 1024px){\n            .banner-link-full__title {\n                font-size: 50px;\n            }\n        }\n    <\/style>\n\n\n<div class=\"banner-link-full group relative animation-fade-in-up px-4 lg:px-0 --wide mx-auto \">\n    <div class=\"banner-link-full__wrapper relative flex flex-col justify-center min-h-[320px] md:min-h-[450px] lg:min-h-[640px] py-12 lg:py-20\">\n        <div style=\"color:#ffffff\" class=\"banner-link-full__title text-xl lg:text-[70px] mb-2 w-fit leading-none relative max-w-[580px] mx-auto pointer-events-none z-10 font-semibold text-center\">\n            The products showcased in Milan        <\/div>\n                    <div style=\"color:#ffffff\" class=\"banner-link-full__text lg:text-[18px] relative mx-auto w-fit pointer-events-none z-10 mb-4 font-thin text-center\">\n                <p>During Milan Design Week 2026, True showcased its latest collections, all characterised by a constant pursuit of comfort, versatility and contemporary design.<\/p>\n            <\/div>\n                <div class=\"flex items-center mx-auto w-fit pointer-events-none z-10 mt-4 lg:mt-10 font-semibold transition duration-500 lg:opacity-0 lg:translate-y-6 transition duration-500  group-hover:opacity-100 group-hover:translate-y-0 \" href=\"https:\/\/www.truedesign.it\/en\/stories\/showroom-opening\/\">\n                            <div style=\"color:#ffffff\" class=\"lg:text-[20px]\">2026&#8217;s latest products<\/div>\n                        <div style=\"color:#ffffff\" class=\"h-4 lg:h-5 ml-2 \"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n        <\/div>\n                    <a class=\"banner-link-full__image-wrapper\" href=\"https:\/\/www.truedesign.it\/en\/stories\/whats-new-in-2026\/\">\n                <img class=\"w-full object-cover lg:object-cover absolute top-0 left-0\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-300x105.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-768x269.jpg 768w ,  https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-1024x358.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930-1536x538.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/06\/TRUE_Milano26_4930.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_4930\" \/>\n            <\/a>\n            <\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","story_typology":[184],"class_list":["post-39205","story","type-story","status-publish","hentry","story_typology-events"],"acf":{"preview_image":"","short_description":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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