{"id":39008,"date":"2018-05-18T10:24:48","date_gmt":"2018-05-18T08:24:48","guid":{"rendered":"https:\/\/www.truedesign.it\/?post_type=story&#038;p=39008"},"modified":"2026-06-25T16:57:52","modified_gmt":"2026-06-25T14:57:52","slug":"sustainability","status":"publish","type":"story","link":"https:\/\/www.truedesign.it\/en\/stories\/sustainability\/","title":{"rendered":"Sustainability"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"video flex align-center justify-center relative animation-fade-in-up --wide \">\n    <div class=\"video__container relative w-screen max-w-screen-huge mx-auto\">\n                                    <video class=\"hidden lg:block w-full\" autoplay muted loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/TRUE_Sostenibilita_1.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n            \n                            <video class=\"lg:hidden w-full\" autoplay muted loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/TRUE_Sostenibilita_1.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n                        <\/div>\n<\/section>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-xl\">\n                    <div class=\"my-10 mx-10 \">\n                \n<div class=\"title text-lg lg:text-[32px] font-semibold text-center animation-fade-in-up \">\n    <div> Sustainability (the kind that doesn&#8217;t make headlines) <\/div>\n<\/div>\n            <\/div>\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text  text-center font-normal animation-fade-in-up \">\n    <div><p>Environmental sustainability is a serious issue. A very serious one.<br \/>And, probably, still far too underestimated.<\/p>\n<p>There are those who try to do their bit with great commitment, often with a limited impact overall.<br \/>Meanwhile, however, the countries and sectors that really affect the environmental balance continue to operate according to economic logic that rarely coincides with the protection of resources.<\/p>\n<p>It\u2019s a bit like trying to empty a bath with a teaspoon, whilst the tap remains running.<\/p>\n<p>Within this scenario, the difference we can make \u2014 as a company that designs and manufactures furniture \u2014 is, objectively speaking, limited.<\/p>\n<p>An efficient production process, capable of guaranteeing quality at a price accepted by the market, is today unlikely to coincide with the drastic reduction in environmental impact that would be necessary on a global scale.<\/p>\n<p>This is not a surrender.<br \/>It is the starting point.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up  zoomed --small\" data-zoom-animation=\"1\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-300x274.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-768x701.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-1024x935.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-1536x1402.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-1\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-300x274.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-768x701.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-1024x935.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1-1536x1402.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/Untitled-1.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-1\"  \/>\n            <\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p>So what?<\/p>\n<p>If you\u2019re looking for reassuring slogans or sweeping statements, this page will probably surprise you. Not because we don\u2019t believe in sustainability. But because we prefer to approach it with a little less rhetoric. For us, it means, above all, structure and accountability.<br \/>It means adopting certified systems such as ISO 9001, ISO 14001, ISO 45001, EMAS and FSC\u00ae.<\/p>\n<p>&nbsp;<\/p>\n<p>In other words: checks, inspections, procedures, and regular audits.<br \/>External parties who analyse processes and results, and verify that what we say matches what we do. It\u2019s not the most spectacular part of our work.<br \/>But it is the part that allows us to measure, correct and improve.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-left justify-center items-start \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-300x178.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-768x456.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-1024x608.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-1536x912.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"ice orsetto\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-300x178.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-768x456.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-1024x608.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-1536x912.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2025\/10\/ice-orsetto-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"ice orsetto\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title  font-semibold\"> <p>Why these images?<\/p>\n <\/h1>\n    <\/div>\n            <div class=\"relative z-10 hero__text-wrapper max-w-[600px]\">\n            <div class=\"text-[18px]\">On this page, we have chosen not to use the usual feel-good images of forests, waterfalls and sprouting plants. We have opted instead for more direct, and at times uncomfortable, representations. Not for the sake of provocation, but because the real environmental impact is rarely aesthetic. It concerns our daily habits: the clothes we buy and quickly replace, the volume of online orders we generate, and the food choices we make every day. Cycling is a positive choice, for both health and the environment. But on its own, it is not enough to change a complex system. Similarly, for a company, introducing recycled materials or converting part of its fleet to electric vehicles is a step in the right direction, but it is not a definitive solution. And presenting all this with glossy images and absolute promises risks oversimplifying an issue that is, in fact, complex.<\/div>\n        <\/div>\n            <\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p><strong>What we actually do<\/strong><\/p>\n<p>Recognising our limitations does not mean giving up on taking action.<\/p>\n<p>It means focusing on actions that are consistent with our scale and role:<\/p>\n<p>\u2013 keeping our supply chain as local as possible, to reduce the impact of transport<br \/>(most of our production takes place within 40 km of our headquarters)<\/p>\n<p>\u2013 using energy from renewable sources<\/p>\n<p>\u2013 working on the management and reduction of waste<\/p>\n<p>\u2013 designing products intended to be more easily recyclable at the end of their life<\/p>\n<p>\u2013 choosing recycled materials when the solution is also sustainable in terms of quality and cost<\/p>\n<p>\u2013 using wood from certified forests<\/p>\n<p>These are choices that do not solve the global problem.<br \/>But they help to make us more consistent and more aware.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p><strong>True&#8217;s approach<\/strong><\/p>\n<p>We aren\u2019t perfect.<br \/>We aren\u2019t \u2018100% sustainable\u2019.<\/p>\n<p>We are a manufacturing company, and as such we use resources.<br \/>However, we can measure our impact, gradually reduce it, and work to improve.<\/p>\n<p>No grand claims.<br \/>No reassuring, token images.<br \/>An approach that may be less spectacular, but is more in line with reality.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n    <style>\n        .banner-link-full__title {\n            font-size: 30px;\n        }\n        @media screen and (min-width: 1024px){\n            .banner-link-full__title {\n                font-size: 50px;\n            }\n        }\n    <\/style>\n\n\n<div class=\"banner-link-full group relative animation-fade-in-up px-4 lg:px-0 --wide mx-auto \">\n    <div class=\"banner-link-full__wrapper relative flex flex-col justify-center min-h-[320px] md:min-h-[450px] lg:min-h-[640px] py-12 lg:py-20\">\n        <div style=\"color:#ffffff\" class=\"banner-link-full__title text-xl lg:text-[70px] mb-2 w-fit leading-none relative max-w-[580px] mx-auto pointer-events-none z-10 font-semibold text-center\">\n            A concrete commitment        <\/div>\n                    <div style=\"color:#ffffff\" class=\"banner-link-full__text lg:text-[18px] relative mx-auto w-fit pointer-events-none z-10 mb-4 font-thin text-center\">\n                <p>We proceed in concrete steps, striving every day to do a little better than the day before with responsibility, awareness and without making empty promises.<\/p>\n            <\/div>\n                <div class=\"flex items-center mx-auto w-fit pointer-events-none z-10 mt-4 lg:mt-10 font-semibold transition duration-500 lg:opacity-0 lg:translate-y-6 transition duration-500  group-hover:opacity-100 group-hover:translate-y-0 \" href=\"https:\/\/www.truedesign.it\/en\/stories\/sustainability\/\">\n                            <div style=\"color:#ffffff\" class=\"lg:text-[20px]\">Read more stories<\/div>\n                        <div style=\"color:#ffffff\" class=\"h-4 lg:h-5 ml-2 \"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n        <\/div>\n                    <a class=\"banner-link-full__image-wrapper\" href=\"https:\/\/www.truedesign.it\/en\/stories\/\">\n                <img class=\"w-full object-cover lg:object-cover absolute top-0 left-0\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2018\/05\/banner_2-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2018\/05\/banner_2-300x105.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2018\/05\/banner_2-768x269.jpg 768w ,  https:\/\/www.truedesign.it\/app\/uploads\/2018\/05\/banner_2-1024x358.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2018\/05\/banner_2-1536x538.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2018\/05\/banner_2.jpg 2048w\" loading=\"lazy\" alt=\"banner_2\" \/>\n            <\/a>\n            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