{"id":38836,"date":"2018-05-12T09:03:03","date_gmt":"2018-05-12T07:03:03","guid":{"rendered":"https:\/\/www.truedesign.it\/?post_type=story&#038;p=38836"},"modified":"2026-05-12T09:03:28","modified_gmt":"2026-05-12T07:03:28","slug":"a-true-place-milano","status":"publish","type":"story","link":"https:\/\/www.truedesign.it\/en\/stories\/a-true-place-milano\/","title":{"rendered":"a True Place &#8211; Milano"},"content":{"rendered":"\n<div style=\"height:107px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-2048x1152.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano26_4912-HDR-Pano\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-300x169.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-768x432.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-1024x576.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-1536x864.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_4912-HDR-Pano-1-2048x1152.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"TRUE_Milano26_4912-HDR-Pano\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title  font-semibold\"> <p>a True Place &#8211; Milano Porta Nuova<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n        <style>\n                                        @media screen and (min-width: 1024px){\n                    .block-columns .block-columns__text-wr:nth-child(1) .text {\n                        font-size: 25px;\n                    }\n                }\n                    <\/style>\n            <style>\n                                <\/style>\n    \n<div class=\"block-columns relative px-5 -n-cols-2 max-w-screen-xl mx-auto \">\n    \n    <div class=\"block-columns__wrapper lg:flex lg:justify-center  lg:gap-x-8 \">\n                    <div class=\"block-columns__text-wr flex-1 my-8 lg:my-10 lg:px-14\">\n                \n<div class=\"text 25 text-left font-light animation-fade-in-up \">\n    <div><p><strong>In the heart of Milan, where the architecture of Porta Nuova reaches for the sky and reshapes the city skyline, a new landmark for contemporary living is emerging: a True Place.<\/strong><\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <div class=\"block-columns__text-wr flex-1 my-8 lg:my-10 lg:px-14\">\n                \n<div class=\"text  text-left font-light animation-fade-in-up \">\n    <div><p>It is not just a showroom, but a physical embodiment of True&#8217;s identity. A permanent space where the dynamism of the city meets the tranquillity of a design built to last. Here, the light of Milan streams through large windows and falls upon surfaces that bear witness to meticulous craftsmanship, where colour is not merely decorative, but an integral part of the space\u2019s structure.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up  zoomed --wide\" data-zoom-animation=\"1\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-300x200.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-768x512.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-1024x683.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-1536x1025.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_5906\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-300x200.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-768x512.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-1024x683.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906-1536x1025.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5906.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_5906\"  \/>\n            <\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p>At 15 Viale della Liberazione, a design philosophy rooted in precision, sensitivity and attention to detail takes shape in an atmosphere that strikes a balance between architectural rigour and domestic warmth. A place of quiet connections, designed to embrace new perspectives and transform every encounter into a meaningful experience. These fluid spaces reflect our vision of the future: spaces capable of evolving, breathing and telling stories of balance and harmony.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up   --boxed\" data-zoom-animation=\"\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-242x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-768x953.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-825x1024.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-1238x1536.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-1650x2048.jpg 2048w\" loading=\"lazy\" alt=\"dssd\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-242x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-768x953.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-825x1024.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-1238x1536.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/dssd-1650x2048.jpg 2048w\" loading=\"lazy\" alt=\"dssd\"  \/>\n            <\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> The social heart of the space <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>a True Place is also a space that offers genuine hospitality. A fully functional kitchen becomes the beating heart of the space: not merely a design feature, but a living space where one can share a coffee, an informal lunch or a spontaneous conversation. It embodies a contemporary Italian welcome, characterised by informality, warmth and naturalness, where design serves to foster connections.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5325-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5325-248x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5325.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5325.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up  zoomed --small\" data-zoom-animation=\"1\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-212x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-768x1087.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-723x1024.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-1085x1536.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-1447x2048.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_5387\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-212x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-768x1087.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-723x1024.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-1085x1536.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/TRUE_Milano26_5387-1447x2048.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_Milano26_5387\"  \/>\n            <\/div>\n<\/section>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 order-2\">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> A new beginning <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>a True Place marks the culmination of a journey that has spanned several years and, at the same time, serves as a starting point for new stories. It is an invitation to discover a language defined by simplicity and quality, in the neighbourhood that, more than any other, embodies the forward-looking spirit of Milan.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 order-1\">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/asccds-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/asccds-217x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/asccds.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/asccds.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up  zoomed --small\" data-zoom-animation=\"1\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-300x200.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-768x511.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-1024x682.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-1536x1022.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566.jpg 2048w\" loading=\"lazy\" alt=\"IMG_4566\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-300x200.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-768x511.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-1024x682.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566-1536x1022.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/04\/IMG_4566.jpg 2048w\" loading=\"lazy\" alt=\"IMG_4566\"  \/>\n            <\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"block-text max-w-screen-huge w-full lg:w-2\/3 px-8 mx-auto \">\n    \n<div class=\"text text-base text-left font-normal animation-fade-in-up \">\n    <div><p style=\"text-align: center;\">Porta Nuova is now one of the city\u2019s most iconic and international districts: an urban laboratory where architecture, innovation and vision come together. Living here means being at the heart of Milan\u2019s transformation, in an exclusive setting that perfectly captures contemporary energy and projects it into the future.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"banner-link-full group relative animation-fade-in-up px-4 lg:px-0 --wide mx-auto \">\n    <div class=\"banner-link-full__wrapper relative flex flex-col justify-center min-h-[320px] md:min-h-[450px] lg:min-h-[640px] py-12 lg:py-20\">\n        <div style=\"color:#ffffff\" class=\"banner-link-full__title text-xl lg:text-[70px] mb-2 w-fit leading-none relative max-w-[580px] mx-auto pointer-events-none z-10 font-semibold text-center\">\n            Sign up for our newsletter        <\/div>\n                    <div style=\"color:#ffffff\" class=\"banner-link-full__text lg:text-[18px] relative mx-auto w-fit pointer-events-none z-10 mb-4 font-thin text-center\">\n                <p>Discover the latest news and the world of True.<\/p>\n            <\/div>\n                <div class=\"flex items-center mx-auto w-fit pointer-events-none z-10 mt-4 lg:mt-10 font-semibold transition duration-500 lg:opacity-0 lg:translate-y-6 transition duration-500  group-hover:opacity-100 group-hover:translate-y-0 \" href=\"https:\/\/www.truedesign.it\/en\/stories\/a-true-place-milano\/\">\n                            <div style=\"color:#ffffff\" class=\"lg:text-[20px]\">Sign up here<\/div>\n                        <div style=\"color:#ffffff\" class=\"h-4 lg:h-5 ml-2 \"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n        <\/div>\n                    <a class=\"banner-link-full__image-wrapper\" href=\"https:\/\/www.truedesign.it\/en\/newsletter\/\">\n                <img class=\"w-full object-cover lg:object-cover absolute top-0 left-0\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-300x105.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-768x269.jpg 768w ,  https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-1024x358.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER-1536x538.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2026\/05\/FOOTER.jpg 2048w\" loading=\"lazy\" alt=\"FOOTER\" \/>\n            <\/a>\n            <\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","story_typology":[184],"class_list":["post-38836","story","type-story","status-publish","hentry","story_typology-events"],"acf":{"preview_image":37659,"short_description":"In the heart of Milan\u2019s Porta Nuova district, True Place is the new permanent showroom: a space where design, architecture and hospitality come together to create an authentic and contemporary experience."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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