{"id":23990,"date":"2023-11-08T12:07:56","date_gmt":"2023-11-08T11:07:56","guid":{"rendered":"https:\/\/truedesign.we-dev.it\/stories\/e-quo-the-making-of\/"},"modified":"2024-09-23T12:26:59","modified_gmt":"2024-09-23T10:26:59","slug":"e-quo-the-making-of","status":"publish","type":"story","link":"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/","title":{"rendered":"E-quo: the making of"},"content":{"rendered":"\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-300x172.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-768x440.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-1024x587.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-1536x880.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"1579883413\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-300x172.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-768x440.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-1024x587.jpg 1024w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413-1536x880.jpg 1400w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579883413.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"1579883413\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title text-xl lg:text-3xl font-semibold\"> <p>E-quo: the making of<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-md\">\n                    <div class=\"my-10 mx-10 \">\n                \n<div class=\"title text-lg lg:text-[32px] font-semibold text-center animation-fade-in-up \">\n    <div> The scenario <\/div>\n<\/div>\n            <\/div>\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>The office is an increasingly active and dynamic world, characterized by ever-changing working patterns. The traditional furnishing elements (desk and seat) are gradually being joined, if not replaced, by new elements such as armchairs, sofas or modular poufs on which many of today&#8217;s operational activities, can be carried out, not only related to work.<br \/>\nE-quo is placed within this context of continuous research and revolution of the work philosophy.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> The product <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>A new, unusual and hybrid object. A seat that is halfway between the stool, the bench and the wall in which we lean instinctively and informally while chatting, on the phone as well as face-to-face.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                            <div class=\"mr-4 lg:mr-0 lg:mt-8\">\n                    \n    <a class=\"cta-underline inline-flex items-center gap-x-2 w-fit group animation-fade-in-up\" target=\"_self\" href=\"https:\/\/www.youtube.com\/watch?v=bJFIua8VVF8\">\n        <div class=\"cta__text transition-colors relative --hover-animation text-base font-semibold break-normal\">Watch the video<\/div>\n                    <div class=\"h-4 lg:translate-y-4 transition duration-300 opacity-0 group-hover:opacity-100 lg:group-hover:translate-y-0\"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n            <\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1580122589-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1580122589-300x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1580122589.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1580122589.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-md\">\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p class=\"text-small text-left\" style=\"text-align: center;\">The cue came from the great places of meeting and exchange between people: fairs, airports, shopping malls; benches, seats, sofas arranged in these &#8220;non-places&#8221; become themselves places of attraction: a spot not only for resting, but also for telephone calls, reading, short meetings or lunch breaks.<\/p>\n<p>E-quo is indeed the result of subtraction: a seat, a place of work reduced to a minimum, only the essential to be able to carry out our activities, because often the excess of superstructures represents a useless constraint to human action.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> The concept <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>E-quo has a very small seat at a height of about 60 cm and is therefore designed for temporary rest in a semi-upright position.<br \/>\nThe idea is to bring into the work environment what you usually do in the open air when you &#8220;lean&#8221; against a wall to make a phone call, take notes or surf the web.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579880518-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579880518-300x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579880518-768x768.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579880518-1024x1024.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-md\">\n                    <div class=\"my-10 mx-10 \">\n                \n<div class=\"title text-lg lg:text-[32px] font-semibold text-center animation-fade-in-up \">\n    <div> Anything is possible, anything is allowed <\/div>\n<\/div>\n            <\/div>\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>The design intervention was aimed precisely to make the object more attractive, comfortable and functional without betraying its minimalist soul. E-quo is also a place of freedom, a place to occupy in a conscious and instinctive way because it allows total independence of interpretation and occupation of the object: sitting, crouching, leaning, standing, riding or walking around waiting for the phone to charge.<br \/>\nAnything is possible, anything is allowed. Even working, writing, eating, playing on the work top.<br \/>\nIt is an object that is suitable for satisfying people&#8217;s needs without imposing a hierarchy of posture: it doesn&#8217;t wrap, doesn&#8217;t force, doesn&#8217;t block, doesn&#8217;t swallow.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-md\">\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>E-quo is the outcome of a design process that starts from the observation of man&#8217;s spontaneous behaviour to codify it in new living possibilities and therefore in new furnishing accessories.<br \/>\nE-quo is equipped with electrical and USB wiring that allow to recharge laptops, phones and tablets during the time spent on the desk.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> The designers <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>In the designs of <strong>Orlandini<\/strong>, simplicity is the most remarkable feature. Simplicity means designing simple technical solutions that make the product both economical and reliable. It also means designing with an eye to the manufacturing problems.<br \/>\nProducts are designed with the planned potential to be personalized and modified, following the market demands.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579881523-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579881523-300x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579881523-768x768.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1579881523-1024x1024.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","story_typology":[185],"class_list":["post-23990","story","type-story","status-publish","hentry","story_typology-behind-the-scenes-en"],"acf":{"preview_image":11927,"short_description":"The office is an increasingly active and dynamic world, characterized by ever-changing working patterns. The traditional furnishing elements (desk and seat) are gradually being joined, if not replaced, by new elements such as armchairs, sofas or modular poufs on which many of today's operational activities, can be carried out, not only related to work.\r\nE-quo is placed within this context of continuous research and revolution of the work philosophy."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-quo: the making of - True Design<\/title>\n<meta name=\"description\" content=\"Discover how our design products shape spaces by reading our stories E-quo: the making of.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-quo: the making of - True Design\" \/>\n<meta property=\"og:description\" content=\"Discover how our design products shape spaces by reading our stories E-quo: the making of.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/\" \/>\n<meta property=\"og:site_name\" content=\"True Design\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-23T10:26:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-quo: the making of - True Design","description":"Discover how our design products shape spaces by reading our stories E-quo: the making of.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/","og_locale":"en_US","og_type":"article","og_title":"E-quo: the making of - True Design","og_description":"Discover how our design products shape spaces by reading our stories E-quo: the making of.","og_url":"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/","og_site_name":"True Design","article_modified_time":"2024-09-23T10:26:59+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/","url":"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/","name":"E-quo: the making of - True Design","isPartOf":{"@id":"https:\/\/truedesign.we-dev.it\/it\/#website"},"datePublished":"2023-11-08T11:07:56+00:00","dateModified":"2024-09-23T10:26:59+00:00","description":"Discover how our design products shape spaces by reading our stories E-quo: the making of.","breadcrumb":{"@id":"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.truedesign.it\/en\/stories\/e-quo-the-making-of\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.truedesign.it\/en\/"},{"@type":"ListItem","position":2,"name":"Stories","item":"https:\/\/www.truedesign.it\/en\/stories\/"},{"@type":"ListItem","position":3,"name":"E-quo: the making of"}]},{"@type":"WebSite","@id":"https:\/\/truedesign.we-dev.it\/it\/#website","url":"https:\/\/truedesign.we-dev.it\/it\/","name":"True Design","description":"Un nuovo sito targato WordPress","inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/story\/23990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/types\/story"}],"version-history":[{"count":0,"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/story\/23990\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/media?parent=23990"}],"wp:term":[{"taxonomy":"story_typology","embeddable":true,"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/story_typology?post=23990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}