{"id":23632,"date":"2023-11-08T12:17:16","date_gmt":"2023-11-08T11:17:16","guid":{"rendered":"https:\/\/truedesign.we-dev.it\/stories\/softness\/"},"modified":"2024-09-20T16:41:38","modified_gmt":"2024-09-20T14:41:38","slug":"softness","status":"publish","type":"story","link":"https:\/\/www.truedesign.it\/en\/stories\/softness\/","title":{"rendered":"Softness"},"content":{"rendered":"\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <video class=\"w-full h-full object-cover\" muted autoplay loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677249653.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <video class=\"w-full h-full object-cover\" muted autoplay loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677249653.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title text-xl lg:text-3xl font-semibold\"> <p>Softness<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-md\">\n                    <div class=\"my-10 mx-10 \">\n                \n<div class=\"title text-lg lg:text-[32px] font-semibold text-center animation-fade-in-up \">\n    <div> A welcoming hug <\/div>\n<\/div>\n            <\/div>\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>We usually speak about products in terms of aesthetics, functionality, or inspiration; often failing to explore the sensory attributes and values the products deliver. The True collection offers various hints of the sensation of softness: enveloping cushions, sinuous poufs, soft-to-the-touch fabrics, and curved lines that follow one another to outline rounded and welcoming furnishings.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 order-2\">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> Softness all around us <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>Inspired by the harmony of volumes and their voluptuousness, we look everywhere at softness, and what the world offers us to transform it into an object for daily use. From art to urban planning, food to architecture, fashion to interior design: every inspiration is transformed into a project for us.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                            <div class=\"mr-4 lg:mr-0 lg:mt-8\">\n                    \n    <a class=\"cta-underline inline-flex items-center gap-x-2 w-fit group animation-fade-in-up\" target=\"_self\" href=\"\/en\/products\/sibylla\/\">\n        <div class=\"cta__text transition-colors relative --hover-animation text-base font-semibold break-normal\">Discover the soft beauty of the Sybilla collection<\/div>\n                    <div class=\"h-4 lg:translate-y-4 transition duration-300 opacity-0 group-hover:opacity-100 lg:group-hover:translate-y-0\"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n            <\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 order-1\">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677662261-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677662261-300x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677662261.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677662261.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-md\">\n                    <div class=\"my-10 mx-10 \">\n                \n<div class=\"title text-lg lg:text-[32px] font-semibold text-center animation-fade-in-up \">\n    <div> Sculptural forms with soft souls <\/div>\n<\/div>\n            <\/div>\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>The True collection encompasses a version of contemporary Nordic design, combined with Italian craftsmanship in the manufacture of upholstered furniture. The design encompasses a controlled perimeter, with a soft and enveloping heart.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n                    <div class=\"my-16 mx-10\">\n                                    \n    <a class=\"cta-underline inline-flex items-center gap-x-2 w-fit group animation-fade-in-up\" target=\"\" href=\"\/en\/products\/abisko\/\">\n        <div class=\"cta__text transition-colors relative underline hover:text-grey text-base lg:text-lg font-semibold break-normal\">Discover the gentle character of the Abisko collection  <\/div>\n            <\/a>\n                            <\/div>\n            <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> The experience of soft <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>Some objects grab your eye, others your mind.\u00a0 However, a few offer the undeniable invitation to be experienced&#8230;which is the aim of our products. So, we invite you to explore \u2013 touch , sit, relax, and jump. Experience the multiple ways they offer you softness.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                            <div class=\"mr-4 lg:mr-0 lg:mt-8\">\n                    \n    <a class=\"cta-underline inline-flex items-center gap-x-2 w-fit group animation-fade-in-up\" target=\"_self\" href=\"\/en\/products\/not-sofa\/\">\n        <div class=\"cta__text transition-colors relative --hover-animation text-base font-semibold break-normal\">Discover the rich softness of Not Sofa<\/div>\n                    <div class=\"h-4 lg:translate-y-4 transition duration-300 opacity-0 group-hover:opacity-100 lg:group-hover:translate-y-0\"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n            <\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <video class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-cover\" muted autoplay loop playsinline>\n                    <source src=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677596009.mp4\" type=\"video\/mp4\" \/>\n                <\/video>\n                        <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-xl\">\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p><a href=\"https:\/\/www.instagram.com\/truedesignofficial\/\"><strong>Follow us on Instagram<\/strong><\/a> to discover the projects and works of art that inspire &#8220;Softness&#8221;.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div> The design of soft <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>Sometimes the softest and most welcoming features are transformed into iconic elements our pieces. Other times, small details that inspire play, freedom and an irreverent and lively use of True furniture.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                            <div class=\"mr-4 lg:mr-0 lg:mt-8\">\n                    \n    <a class=\"cta-underline inline-flex items-center gap-x-2 w-fit group animation-fade-in-up\" target=\"_self\" href=\"\/en\/products\/fender-sofa\/\">\n        <div class=\"cta__text transition-colors relative --hover-animation text-base font-semibold break-normal\">Discover Fender Sofa<\/div>\n                    <div class=\"h-4 lg:translate-y-4 transition duration-300 opacity-0 group-hover:opacity-100 lg:group-hover:translate-y-0\"><svg width=\"30\" height=\"30\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_629_5901)\">\n<path d=\"M1 1H15M15 1V15M15 1L1 15\" stroke=\"currentColor\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_629_5901\">\n<rect width=\"30\" height=\"30\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n <\/div>\n            <\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677599346-150x150.jpg 150w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677599346-300x300.jpg 300w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677599346.jpg 768w , https:\/\/www.truedesign.it\/app\/uploads\/2023\/11\/1677599346.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n","protected":false},"featured_media":0,"template":"","story_typology":[187],"class_list":["post-23632","story","type-story","status-publish","hentry","story_typology-inspiration-en"],"acf":{"preview_image":10794,"short_description":"We usually speak about products in terms of aesthetics, functionality, or inspiration; often failing to explore the sensory attributes and values the products deliver. The True collection offers various hints of the sensation of softness: enveloping cushions, sinuous poufs, soft-to-the-touch fabrics, and curved lines that follow one another to outline rounded and welcoming furnishings."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Softness - True Design<\/title>\n<meta name=\"description\" content=\"Discover how our design products shape spaces by reading our stories Softness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.truedesign.it\/en\/stories\/softness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Softness - True Design\" \/>\n<meta property=\"og:description\" content=\"Discover how our design products shape spaces by reading our stories Softness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.truedesign.it\/en\/stories\/softness\/\" \/>\n<meta property=\"og:site_name\" content=\"True Design\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-20T14:41:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Softness - True Design","description":"Discover how our design products shape spaces by reading our stories Softness.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.truedesign.it\/en\/stories\/softness\/","og_locale":"en_US","og_type":"article","og_title":"Softness - True Design","og_description":"Discover how our design products shape spaces by reading our stories Softness.","og_url":"https:\/\/www.truedesign.it\/en\/stories\/softness\/","og_site_name":"True Design","article_modified_time":"2024-09-20T14:41:38+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.truedesign.it\/en\/stories\/softness\/","url":"https:\/\/www.truedesign.it\/en\/stories\/softness\/","name":"Softness - True Design","isPartOf":{"@id":"https:\/\/truedesign.we-dev.it\/it\/#website"},"datePublished":"2023-11-08T11:17:16+00:00","dateModified":"2024-09-20T14:41:38+00:00","description":"Discover how our design products shape spaces by reading our stories Softness.","breadcrumb":{"@id":"https:\/\/www.truedesign.it\/en\/stories\/softness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.truedesign.it\/en\/stories\/softness\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.truedesign.it\/en\/stories\/softness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.truedesign.it\/en\/"},{"@type":"ListItem","position":2,"name":"Stories","item":"https:\/\/www.truedesign.it\/en\/stories\/"},{"@type":"ListItem","position":3,"name":"Softness"}]},{"@type":"WebSite","@id":"https:\/\/truedesign.we-dev.it\/it\/#website","url":"https:\/\/truedesign.we-dev.it\/it\/","name":"True Design","description":"Un nuovo sito targato WordPress","inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/story\/23632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/types\/story"}],"version-history":[{"count":0,"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/story\/23632\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/media?parent=23632"}],"wp:term":[{"taxonomy":"story_typology","embeddable":true,"href":"https:\/\/www.truedesign.it\/en\/wp-json\/wp\/v2\/story_typology?post=23632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}