{"id":41514,"date":"2026-08-04T12:46:53","date_gmt":"2026-08-04T10:46:53","guid":{"rendered":"https:\/\/www.truedesign.it\/?post_type=project&p=41514"},"modified":"2026-08-04T12:50:53","modified_gmt":"2026-08-04T10:50:53","slug":"a-true-place","status":"publish","type":"project","link":"https:\/\/www.truedesign.it\/en\/projects\/a-true-place\/","title":{"rendered":"a True Place"},"content":{"rendered":"\n
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\n \"TRUE_Milano26_4755-HDR-Pano\"\n \"TRUE_Milano26_4755-HDR-Pano\"\n <\/div>\n<\/section>\n\n
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The project was developed in-house by True under the artistic direction of Aldo Parisotto<\/strong>, to create a space where the collections interact naturally with one another, blending harmoniously into the contemporary setting of Porta Nuova. The display showcases the various product families \u2014 seating, tables, sofas and furnishings \u2014 through flexible arrangements that evoke real-life scenarios for work, hospitality and living. The layout follows True\u2019s colour and material palettes, which guide the choice of colours, finishes and materials and help to define a coherent journey, in which each space expresses a distinct atmosphere whilst maintaining a unified design language.<\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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In the heart of Milan\u2019s Porta Nuova district, a True Place is True\u2019s new permanent space: a showroom conceived not simply as a product display, but rather as a living environment that conveys the brand\u2019s identity through its architecture, layout and the experience of the space.<\/p>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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\n \"TRUE_Milano26_5910\"\n <\/div>\n
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\n \"TRUE_Milano26_5969\"\n <\/div>\n
\n \"TRUE_Milano26_5309\"\n <\/div>\n
\n \"Sarek_composizione\"\n <\/div>\n
\n \"TRUE_Milano26_5269\"\n <\/div>\n <\/div>\n
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